Privacy Policy

Privacy Policy

QERA PTE. LTD. (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and transfer your personal data when you interact with us.

1. Information We Collect
We may collect the following personal information when you use our contact form, subscribe to a newsletter, or engage our services:

•Name

•Email address

•Message or inquiry content

•Other information you choose to provide

2. Purpose of Use & Legal Basis
We use your personal data for the following purposes:

•To respond to your inquiry or request for services (legal basis: contract/legitimate interest)

•To send you occasional updates or information if you opt in (legal basis: consent)

•To improve our services and internal operations (legal basis: legitimate interest)

3. Automated Processing / AI & Machine Learning
We may use automated processing, including machine-learning algorithms, to assist in analyzing trends in inquiries and improving our services. Although such processing is not expected to result in decisions that significantly affect you, you have the right to request human review of any automated decision that materially affects you.
We adopt appropriate data governance measures to ensure the accuracy, fairness and mitigation of bias in any datasets used for such automated processing. Where automated decision making is used, we will provide meaningful information about the logic involved and the envisaged consequences for you.
Google Analytics We use Google Analytics to analyze access to our website and improve our services. Google Analytics uses cookies to collect data. This data is collected anonymously and does not identify individuals. For more information, please visit Google's Privacy & Terms. 

4. Data Governance, Accuracy & Bias Mitigation
We endeavour to ensure that personal data we process is accurate, complete and up to date. We take reasonable steps to mitigate bias in any algorithmic or automated processing, in line with ethical and regulatory guidelines.

5. Disclosure & Transfer of Your Information
We do not sell your personal data. We may share it with trusted third-party service providers who assist us in operating our website or performing services, under strict confidentiality.
Your information may be transferred to countries outside your jurisdiction. When doing so, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions (e.g., EU-US Data Privacy Framework).

6. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes outlined above or to comply with applicable legal obligations.
We use Google Analytics 4 (GA4) to collect information about how you use our website. This includes information about the pages you visit, how long you stay, and how you reached our site. This information is processed in a way that does not identify anyone. We do not make any attempt to find out the identities of those visiting our website.
7. Your Rights
Depending on your country of residence, you may have rights including:

•Accessing your personal data

•Requesting correction or deletion

•Withdrawing consent (where processing is based on consent)

•Requesting human intervention in automated decisions

To exercise your rights, please contact us 

8. Security Measures
We use appropriate administrative, technical and physical security measures to protect personal data from unauthorized access, disclosure, alteration or destruction.

9. Children
Our services are not directed to children under 16 years of age and we do not knowingly collect personal data from children.

10. Changes to This Policy
We may update this policy from time to time. The “Effective Date” below indicates when the current version became effective. We encourage you to review it periodically.

Effective Date: December 27, 2025